Privacy Policy

Data privacy policy of Haensel AMS

Last updated 15th of February 2021.

Haensel AMS is registered and headquartered in Germany (GmbH). Of course, we comply with the legal provisions of the EU General Data Protection Regulation (GDPR), the German Federal Data Protection Act (BDSG), the German Teleservices Act (TMG) and other data protection provisions. For Haensel AMS the protection of personal data very serious and we strictly comply with the data privacy laws.

Google Analytics

In order to ensure that our sites meet our visitors requirements and to be able to continuously optimize it, we use Google Analytics (GA), a web analytics service provided by Google Inc.

The following information is collected by GA:

  • Browser type and version
  • Operation system
  • Page URLs
  • Access time
  • IP address

This data will be transmitted directly to Google servers usually in the USA. Our GA setting for IP anonymization is activated, this means that before transmission Google will shorten your IP address within the member states of the European Union or the European Economic Area. The full IP-address will be transmitted to a server of Google in the USA and shortened there only in exceptional cases. Your IP address will not be associated with other data from Google.

The data will be used to analyse how users browse the website in order to generate reports on the website activity.

Further information about GA can be found on Data Processing Terms (

Additional Haensel AMS’ use of cookies, web storage and web beacons

Haensel AMS uses cookies (small text files that Haensel AMS stores locally on your computer) and Web storage (small text files that Haensel AMS stores locally in the Document Object Model storage of your browser as well as in the browser cache) for one or more of the following purposes: to help identify unique visitors and/or devices; assess usage patterns and perform traffic analysis; identify visitor preferences; conduct A/B testing; diagnose problems with our servers, and otherwise administer the Haensel AMS Service. Cookies and Web storage do not harm your computer in any way and do not contain any viruses. The data does not allow Haensel AMS to identify any individuals. An integration of this data with other 3rd party data sources will not be performed.

To following cookies and web storage items are set for web analytics purposes:

  • _sp_id, hams_fpid, hams_uid, hams_cookie_consent: long term cookies
  • _sp_ses: session cookie
  • hams_fpid: local DOM storage
  • hams_dnt: long term cookie on the domain

The Haensel AMS tracking system does not collect or store be default any Personally Identifiable Information.

The following data is collected:

  • Request (name of the requested file and page URL)
  • Browser type/ version (e.g. Internet Explorer 11)
  • Browser language (e.g. English)
  • Screen resolution
  • Color depth
  • if Java, JavaScript or Cookies are activated
  • Operating system used (e.g. Windows 10)
  • Referring URL
  • hashed, i.e. anonymized, IP address
  • Access time
  • Clicks

An IP Address is sent with every server call, in order that the server knows where to send the response. An IP Address is allocated to everyone when they connect to the internet. This IP Address is assigned by the Internet Service Provider (ISP). The ISP can determine which IP Address was allocated to which customer at which point in time. With the law concerning data storage, the ISP is required to store this information. It is possible via the ISP to identify the person responsible for the user’s internet connection. Therefore, we do not save the full IP Address. We anonymize the IP Address by shortening and hashing it immediately before storing the data. It is not possible to link any individual person with that IP data or to identify any individual person with it. For geographical analysis, we try to lookup the country, region and city of an IP address (right before it is hashed) in a database of various ISPs with the geographic location of some IP addresses included down to the city level. The individual address, lower than city level, of the Internet user is always unknown to us. The IP addresses are never permanently written to disk in their original form.

If you do not wish to have Haensel AMS place and use cookies or web storage on your computer and browser, you can opt-out from the tracking by setting your browser preferences to refuse all cookies. In your browser settings you may configure your browser’s cookie settings to limit the acceptance of cookies or to delete cookies.

Haensel AMS is not responsible for any failure by you or your browser to accurately implement or communicate your browser preferences or settings.

Web Beacons. Haensel AMS may also collect certain information using non-JavaScript (NonJS) Web Beacons. “Web Beacons” are 1×1 pixel, transparent graphic electronic images that may be used on Haensel AMS’s Services in order to measure and optimize advertisements (such as Web-Banner) of Haensel AMS’s clients or email communications. They are used, for example, to count advertisement views (such as banners) or to tell if an email has been opened and acted upon. NonJS Web Beacons do not store any information locally (such as cookies) on your computer, also any kind of device fingerprinting is not activated for them.

We value your trust. Therefore, we always want to keep you informed about the processing of your data. If you have any questions regarding Data Privacy or our Data Privacy policy, please get in touch with our Data Protection Officer Dr. Alwin Haensel at You also have the right at any time to obtain information about whether and which personal data about you has been saved by us. You have the right to have unauthorized data deleted/blocked and incorrect data corrected. Upon request, we can provide you with further information about this at any time. If you would like to contact us, please send us an email at:

Manage your preferences

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or delete certain cookies. Generally you should also be able manage similar technologies in the same way that you manage cookies – using your browsers preferences. The following links show how to adjust the browser settings of commonly used browsers:

Please note that if you choose to block cookies, this may impair or prevent due functioning of our service.

More information: For more information about the use of cookies and how to block them, visit (Europe) or (USA).

Updates to the privacy policy

Haensel AMS reserves the right to amend this Privacy Policy in line with technical developments or in response to new services or products.